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Marketing Operations News

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Welcome to the February edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues.

 

Let others know what is working! If you have a learning or success to share with the community connect with us.


PowerBI for marketers: Advanced tips for performance tracking at our next open office

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Join us for our next Open Office session where we will present PowerBI Tips and Tricks: Marketing Performance Hub. Join your fellow marketers on Wednesday, March 05 where we will:

  • Showcase: PowerBI Tips and Tricks: Marketing Performance Hub
  • Ask a question: Pre-submit your questions here or ask during the call. 
  • Discuss how to best leverage our systems/process for effective marketing. 

 

Plan to attend the next Open Office Hours on March 05 @ 9am EST. Register here to receive the monthly invite.

 


Let your experts do the speaking: Audio clip modules now available on IQVIA.com

 

We’re pleased to introduce a new suite of audio clip modules for IQVIA.com. You can now enhance your content by adding audio clips of IQVIA experts discussing various topics or providing accessible audio versions of blog posts and articles. You might also consider recording snippets of blogs or reports to create an interactive element that engages your audience.

These modules are available in various formats, and below are a few examples:


Single card Audio Clip


50-50 Audio Clip



Carousel Audio Clip

Check out the Module Gallery to see examples in action. Additionally, refer to our webpage module template on Brand World for guidance on creating compelling pages on IQVIA.com.


Your feedback matters: Take our Marketing Operations survey

We are committed to a process of continuous improvement and ensuring your experience with Marketing Operations is top-notch. Please take a few minutes to help us by participating in a brief survey.

 

Your input is valuable to us and has previously been instrumental in implementing changes and enhancements to our team and services. This survey provides an excellent platform for you to share your insights.

 

You can access the survey through this link until the March 14. We appreciate your time and feedback.

 

Boost engagement with LinkedIn click-to-message ads

 

Take advantage of LinkedIn’s Click-to-Message Ads to enhance customer engagement. This ad format appears as a single image in the news feed and when it’s clicked, the user is taken to their inbox where they can initiate a conversation.

 

These ads can help you guide prospects through the buyer journey and can also include multiple call-to action (CTA) links within a single message.

 

Below, is a visual example of how these ads function.

 


Key Features

  • Attention-grabbing: Utilize images and messages to hook your audience's attention.
  • High-intent conversations: Drive engagement with customized messages when prospects are ready to interact.
  • Seamless integration: Move audiences down the funnel with a tailored messaging experience.

 

Advantages

  • Enhanced engagement: Direct conversations in LinkedIn inboxes foster deeper connections with potential customers.
  • Increased conversion rates: Personalized interactions lead to higher conversion rates as prospects receive relevant information at the right time.
  • Efficient lead generation: Streamline the lead generation process by integrating Lead Gen Forms within the conversation, capturing valuable information effortlessly.
  • Improved ROI: Targeted messaging ensures your ad spend is focused on high-intent prospects, maximizing return on investment.
  • EU targeting: These ads provide an option to target members in the European Union through message ads, which was previously unavailable.

If you are interested in using LinkedIn Click-to-Message Ads in your paid LinkedIn strategy and would like to discuss running a pilot, please contact Shivasagar Biradar.

 

 

Optimize your marketing performance hub experience:
a smarter way to request reports

To make it easier for you to get the insights, updates and questions answered, we have added a new field to the Report Request Form: "Marketing Performance Hub Question/Issue/Idea."

 

If your request is related to the Marketing Performance Hub Power BI Dashboard(s), select "Yes" to ensure it is routed appropriately, and 'No' for standard report requests.

 

Your report request will be assigned to one of the marketing ops owners, and the estimated time of delivery will be communicated to the stakeholder based on the complexity of the report.

Looking to get more out of your dashboards? Don't miss our March Open Office Hours for PowerBI Tips and Tricks: Marketing Performance Hub. Make sure to join us!


Best practices: optimizing website request intake

In the February Marketing Operations Open Office Hours, Irfan Khan and Harikiran presented Optimizing Website Request Intake: An In-Depth Analysis. If you missed the call and are interested in learning more, please review the presentation, covering:

  • Introduction to the website request intake form on Smartsheet
  • Best practice: content creation on website
  • Website request process
  • Introduction to the asset request intake form using VIA/Service-Now
  • Asset types and best practice

The presentation for the Optimizing Website Request Intake can be found here and a recording of the session can be accessed here.

Plus, don’t forget that all previous Open Office Hour presentations can be found here.

 


Boost your career with LEAN expertise

Imagine transforming your work life by saving 60 hours each month with just one change. Marissa Stephenson, a Certified Lean Facilitator at IQVIA, did exactly that by tackling client-specific quality issues. With eight years of experience, her mastery in scope management drives both profitability and efficiency. Marissa believes in the power of continuous learning and LEAN methodologies for career growth. Embrace your curiosity and seize opportunities at IQVIA to elevate your career with LEAN practices.

Stay in the loop by following The Lean Connection and visiting LEAN BPI&A for the latest updates, information, and training.

 


Useful Links


Below you will find several links for Marketing Automation tools, resources, and reports:

Don’t forget to join the Marketing Operations office hours on the first Wednesday of the month at 9 am EST if you have any questions! The next session is March 5. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.


You receive this newsletter because you are a member of Global Marketing and Communications distribution list, or you signed up via the Marketing Operations Toolbox.

Previous editions of the newsletter are found here on the Marketing Operations Toolbox.

Confidential – For Internal Use Only

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